About Tom Cutshall:
Tom Cutshall is a business development, marketing, and lead generation expert. With a passion for leadership, teaching, and sharing his skills, Tom assists establish product identity, attract prospects, illustrate value, optimize campaigns, and develop new campaigns. His primary goal is to empower organizations to find creative yet simple marketing solutions.
Recently, Tom Cutshall served as a Business Development Officer at a boutique Internet marketing firm comprised of a multifaceted marketing, telephonic, and technology infrastructure. As a Business Development Officer Tom worked in a number of industries including Financial Services, Business Services, Energy, Home, Insurance, and Software. Tom Cutshall has served customers throughout North and Central America. Tom’s approach is neatly focused, using data to optimize and improve the customer lifecycle from demand generation to final sale.
Previously, Tom was the co-founder and Chief Executive Officer of Lead Info Stream, and was responsible for providing strategic direction and vision for the company while enabling operational excellence. Cutshall was instrumental in growing the company from a start-up organization into a multi-million dollar corporation. He played a vital role in more than quadrupling the scale of the company’s business through executing and integrating acquisitions, raising capital, restructuring the distribution network, and growing the company’s private brands.
Mr. Cutshall holds a bachelor’s of Business Administration with Majors in Information Technology and Marketing from Harding University, and a Master of Business Administration with an emphasis in Technology Management from the University of Colorado. Tom also completed an executive international business program in London, England. He is a Certified Social Marketing Associate (CSMA) from the eMarketing Association, and has taught marketing courses as an adjunct professor at the University of Colorado.
More About Tom:
Outside of work, Tom Cutshall is involved with philanthropic programs focused on equipping poverty-stricken regions with the tools to start micro businesses and helping non-profits build infrastructure. He will jokingly say the key to success is hard work while making it look easy. Tom is working on his continued education towards a Lean Six Sigma Executive Master Black Belt certification in hopes of driving radical change in advertising and marketing applications.